SeaWorld’s Attendance Tanks in Third Quarter 2015 Results

November 5, 2015 – SeaWorld released its financial results for the third quarter of 2015, falling short once again on attendance goals. According to their Third Quarter Results of 2015, the Corporation reported a decrease in attendance from the same time period in 2014 (3rd quarter attendance in 2015 was 8.371 million versus 8.405 million in 2014).

SeaWorld Entertainment, Inc. Reports Third Quarter 2015 Results

Source: SeaWorld Entertainment, Inc. Third Quarter 2015 Results

Information released by The City of San Diego’s Real Estate Assets Department indicate SeaWorld’s attendance issues may run deeper than what is being reported by the Corporation. As reported by The San Diego Union Tribute on November 5, 2015, “…visitation to SeaWorld San Diego is known because it’s reported as part of its lease with the city, which owns the Mission Bay land where the park sits. Attendance last year fell 17 percent to nearly 3.7 million, compared to 4.5 million visitors in 2013.”

SeaWorld cites “brand challenges” and a reduction in promotional offerings for drop in attendance at California and Texas locations.

We call it the ongoing and sustained “Blackfish effect,” the 2013 documentary of the same name which illustrates the tragic plight of captive orcas. Since the movie’s release, SeaWorld stock prices have dropped approximately 40 percent from $33.52 (April, 2013) to $18.30 (November 5, 2015).

Did you know

Even with SeaWorld’s latest promotion of $10.00 off per ticket, the sample ticket cost for a family of four, with two children under the age of 9 years for a one-day pass is $218.00.*
*Taxes, shipping and service fees not included

Harry Styles got it right: “Don’t go to SeaWorld!”

These 4 words caused more then a 400% increase in negative comments online about Seaworld.

Seaworld timeline

Bringing “SEE World” into the 21st century

On November 9, CEO Joel Manby will release via webcast, SeaWorld’s strategic plan to increase shareholder value. Amidst an endless corporate spin, the answer is quite simple, really:

Take the “sea” out of SeaWorld and replace it with “seeing” dolphins in the wild. With emerging technologies such as Dolphin Project’s and Ryot’s Virtual Reality Wild Dolphin Immersive Experience, one can “virtually” swim with dolphins from the comfort of their own home.

You can also wear your support with one of our “Does Anybody Like Dolphins?” t-shirts. All proceeds help support Dolphin Project.

Don't Go To Seaworld

Don’t go to SeaWorld


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About Cara Sands

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It might be true that we don't recall many moments from our early years. However, Cara's first memory of a dolphin had her begging her parents to ask the trainer to let the dolphin go! The problem with captivity was evident to her, even as a 4 year-old child.

A writer by trade, Cara has researched, investigated and documented dolphins suffering in captivity. From documenting dolphins incarcerated in buildings, cut-off from fresh air, sunlight and normal socialization to researching cases of animals imprisoned in solitary confinement, Cara is a dedicated dolphin welfare advocate.

It is her belief that education equals empowerment. The more information shared, the better our choices and knowledge of how to act as a positive and respectful voice for dolphins across the world.

Cara is based out of Canada and makes time whenever possible to observe dolphins in their natural environments. She is writing her first fiction novel but knowing her, the marine world will play a prominent role in her book!

"The use of animals for entertainment is nothing more than an abuse of dominance. Some of the most sentient species on the planet have been exploited to incomprehensible levels, all due to their inherent benevolence. Ironic, considering that we turn to the abused themselves for displays of humanity."
~ Cara Sands

Author: Cara Sands


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