SeaWorld attendance plummets

August 6, 2015 – SeaWorld released its financial results for the second quarter of 2015, falling short on both attendance and revenue goals. According to their reported financial results for the first half and second quarter of 2015, attendance decreased by 1.6%. Earnings per share dropped to 22 cents versus 43 cents in the previous year, with total earnings falling 84%. SeaWorld’s net income declined to $5.8 million from $37.4 million from 2014.

Harry Styles got it right: “Don’t go to SeaWorld!”

SeaWorld’s downward trajectory has been ongoing for some time. The first quarter of 2015 saw their admissions revenues down, while stock prices have declined significantly. With revealing documentaries such as “A Fall From Freedom” and “Blackfish,” it’s obvious that SeaWorld needs a new business model, one which doesn’t involve keeping dolphins and whales in captivity.


Chief Executive Officer Joel Manby attemped to spin the numbers by claiming they still faced “brand challenges,” however their problems go far beyond marketing and public relations.

Performing dolphins? Whales kept confined in concrete tanks? This is 2015! If SeaWorld wants to remain viable as an entertainment corporation, they need to modernize their business practices, utilizing revolutionary technologies such as virtual reality, which truly allows one to get “up close and personal” with these remarkable mammals.” ~ Ric O’Barry

It’s time corporations such as SeaWorld positioned themselves on the right side of history. The message is clear, and the public has spoken: SAY NO to the DOLPHIN SHOW!

Want to help spread the word? Check out our new t-shirts.

Does Anybody Like Dolphins?

Does Anybody Like Dolphins?

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About Cara Sands

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It might be true that we don't recall many moments from our early years. However, Cara's first memory of a dolphin had her begging her parents to ask the trainer to let the dolphin go! The problem with captivity was evident to her, even as a 4 year-old child.

A writer by trade, Cara has researched, investigated and documented dolphins suffering in captivity. From documenting dolphins incarcerated in buildings, cut-off from fresh air, sunlight and normal socialization to researching cases of animals imprisoned in solitary confinement, Cara is a dedicated dolphin welfare advocate.

It is her belief that education equals empowerment. The more information shared, the better our choices and knowledge of how to act as a positive and respectful voice for dolphins across the world.

Cara is based out of Canada and makes time whenever possible to observe dolphins in their natural environments. She is writing her first fiction novel but knowing her, the marine world will play a prominent role in her book!

"The use of animals for entertainment is nothing more than an abuse of dominance. Some of the most sentient species on the planet have been exploited to incomprehensible levels, all due to their inherent benevolence. Ironic, considering that we turn to the abused themselves for displays of humanity."
~ Cara Sands

Author: Cara Sands


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